A few years ago, remanufacturing in construction machinery industry is a very modern concept, high-end circular economy, the core component performance analysis and evaluation on the basis of life, the high technology to repair and regeneration of waste products and parts, remanufacturing products meet or exceed the performance and quality of new products. According to the experience of the foreign remanufacturing, compared with the manufacturing of new products, remanufacturing can save energy by 60%, 70%, saving material cost saving 50%, atmospheric pollution emissions can reduce more than 80%, is of great significance to energy conservation and emissions reduction. The benefit of the people, the protection of the environment, and the good economic benefit, why not? Since November 2009, the state has approved a few batches of remanufacturing pilot enterprises, and spend a lot of money, for those engaged in the manufacturing enterprise to give a lot of financial support. At the time, is to catch up with the peak period of China construction machinery market, many enterprises are eager to buy land, investment, ready to play a prominent role in the field of equipment remanufacturing.

Six years on, the manufacturing industry has not been as successful as people have expected. Some enterprises to the country's financial support, to carry out the remanufacturing business investment, benefit is not ideal, serious of remanufacturing products is not accepted by the market; Other enterprises to get the government funding support, but not the remanufacturing business hold on, adjust the development direction after meet with difficulties, to abandon the remanufacturing; And then there are the remanufacturing projects of companies that have been in the process of making money from the beginning, getting state subsidies and not making them; More companies, confused by capital, technology or direction, have been looking at remanufacturing.

The author wrote an article in 2014, "I saw the Chinese engineering machinery remanufacturing", was once again on China construction machinery industry manufacturing put forward its own worry, we spend too much time to discuss the remanufacturing technology and standards, neglecting other important question: remanufacturing product markets and competition. These fears are not unfounded.

First, China's standards for remanufacturing product is too high to achieve even more than the performance of the new products will inevitably require engaged in remanufacturing enterprise has strong ability of processing and testing, then project investment is large, investment return cycle is very long. Some remanufacturing enterprises over the years practice proved: no batch equipment remanufacturing is difficult to profit, many remanufacturing enterprises were forced to shut down or transformation, that is why.

Second, Chinese users to do not understand the concept of remanufacturing, many people think of remanufacturing is renovated, and refurbished second-hand equipment price is very low, and manufacturers are not open to the remanufacturing enterprise its intellectual property rights and spare parts supply, causing remanufacturing standard is higher, need to replace parts, the more the worse product competitiveness, will naturally in the competition with a refurbished second-hand equipment. Remanufacturing is a new industry, when the enterprise is a new industry or before launching a new product, the first thing to do market research, listen to the (potential) users' needs and views, the remanufacturing industry in China has many people listened to the views of the user? Don't assume that a remanufacturing sticker equipment can selling higher price to win the trust of users, after all, no users are willing to pay for a good environmental protection concept. Without the market, manufacturers cannot survive.

China's engineering machinery reproduces the dilemma

China's engineering machinery reproduces the dilemma

The picture above shows the difficulties facing China engineering machinery equipment remanufacturing: on the one hand, the government and industry to the publicity remanufacturing, low degree of user acceptance, few people are willing to bear the remanufacturing product price to buy a car "renovation"; On the other hand, there is no mass and no market, and the cost of manufacturing is high. Any technology and the development of industry in the world is from low to high, step by step, and the development of China's construction machinery remanufacturing path clearly deviates from the law, which makes engineering machinery remanufacturing into an embarrassing "dead end".

The author thinks, this kind of situation, on the one hand, shows the Chinese engineering machinery manufacturing market is not yet mature, although we have a huge equipment ownership and second-hand car trading, but over the years equipment "renovation" and "false" malady destroyed the remanufacturing growth of soil, destroy the confidence of users for remanufacturing device; On the other hand, there are tens of thousands of remanufacturing companies in America, but China is lack of remanufacturing supporting enterprise, a lot of parts need to repair and remanufacturing need by equipment manufacturers to purchase, high cost only let users off.

In fact, the equipment overhaul itself is a form of remanufacturing, second-hand equipment been renovated again also belong to a part of the circular economy into the market, but why China's second-hand equipment market in full swing, even in short supply, and the remanufacturing industry is struggling, it is difficult to development? The ability to survive and develop in China depends on the market, not the technology. Foreign standard of engineering machinery equipment remanufacturing is recovery equipment performance by more than 90%, while China demand reach or exceed the performance of the new equipment, high-end, intelligent, the first in the world, can be a good ideal not bring economic benefits, the higher the threshold the less supporting enterprise, remanufacturing cost is higher, the lower the market acceptance. Therefore, the development path of China construction machinery remanufacturing should be from low to high, from "quasi-remanufacturing" to remanufacturing. The author suggested that the industry equipment remanufacturing norm stage to implement, the first phase of 60% ~ 70% of new equipment performance is regarded as quasi remanufacturing, the second stage of 90% new equipment performance for remanufacturing. So, it is with the user acceptance of remanufacturing products more consistent, through propaganda and gradually improving customer understanding and acceptance of remanufacturing, while increasing the remanufacturing industry of form a complete set, gradually enhance remanufacturing product standards.

In this regard, hefei zizhan has a very beneficial attempt at making the company. They are neither engineering machinery agents, nor manufacturing companies, although there are not many processing and testing equipment, has many years experience in equipment maintenance, dedicated to do 1 ~ 2 mining models of "quasi" made again, remanufacturing product uniform standard, unified pricing, and provide the quality assurance period, recognised by the market acceptance and user, products in short supply. In remanufacturing process, they also according to the development of the computer control technology, upgrading of equipment system, some performance even exceeded the new equipment, won the user's good reputation. With the momentum of development, the profit-making enterprise will be able to improve the processing and testing capability and achieve higher remanufacturing standards.

Some experts may dismiss such remanufacturing as a mere overhaul or renovation that does not meet the standards of remanufacturing. Over the years, some experts are keen on discuss the remanufacturing of standards and technology, only to let remanufacturing market is more and more far away, and the needs of users, also caused the remanufacturing of the current dilemma. When remanufacturing becomes a high academic study, the recycling economy of such a country is in the form of an unshaped economy.

Engineering machinery remanufacturing industry in China has reached a crossroads, high-end intelligent elite is top-down development path, or grassroots participation gradual cyclic economy development path, is the time to reflect.

Facing market, tax, and form a complete set of technical barriers and components challenges, such as the state shall actively help solve these problems, to the national publicity of the significance of green manufacturing and protect the environment and support those accepted by users of remanufacturing enterprises, foster a batch of form a complete set of remanufacturing enterprises, to form a good development of remanufacturing environment. China's large second-hand engineering machinery equipment market shows that circular economy in China, there is demand, there is a market, but they have not found a suitable remanufacture, provide cooperation a win-win platform for users and enterprises. After all, remanufacturing is a market activity, and if no user is buying it, then the standard of remanufacturing is just a meaningless "pseudo-proposition"; If companies can't make money, the next big thing is a mirage.